Adobe Flash, which was previously known as Macromedia Flash, is a multimedia creation platform that is used to add video, animation and interactivity to many various areas. Its use in advertising is increasingly common, and it has spurred an endless number of online games. It can boost user experience of audio, text layout and flow, colors, 3D effects, animation and more. Given all its capabilities, companies (especially creative ones) are turning to Flash for – well, flashier websites. Ad agencies and designers have found a platform that can really induce their message to life and showcase their creativity. They now have the tools to make a site that allows users to interact and be blazed by their work, instead of just reading what their company is all about in plain text.