What Does It Take To Become A Search Engine Optimization Specialist?

To earn the right to this title, you will need to be equipped with quite a few skills and abilities and sadly, few of these so-called experts are in fact fully qualified to take on the title. Here then are some of the skills that you will need to be able to consider yourself an SEO expert.

HTML or Hypertext Markup Language has been around almost since the earliest incarnations of the World Wide Web. In spite of its long and colorful history, and the relatively recent influx of graphically oriented web site design software, HTML is still quite relevant today and a fairly extensive knowledge of it is a must for successful SEO. To have a better appreciation for the importance of HTML, you have to realize that search engines primarily read the source code of a particular web page. Therefore if you can fully optimize your web page at the source code level, you stand a significantly greater chance of ranking higher in search engine page results. A good rule of thumb to gauge the qualification of your HTML skills is this: if you are able to produce professional looking web sites using only a text based editor (such as notepad) and you can type out HTML code intuitively, without looking at your Keyboard too much, then it is safe to say that you are good enough at HTML to achieve effective SEO results.

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Search Engine Optimizer (SEO) – Proposed Scope of Work to Use in Hiring an SEO

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  • Improve website visibility on major search engines to improve traffic
  • Improve website optimization
  • Improve conversions to their website
  • To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  • Generate leads from natural search traffic
  • Drive an increased volume of visitors
  • Build sustainable long term natural search rankings
  • Maximize natural search brand visibility
  • Improve Social Marketing Optimization
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    PHP MySQL Database Scripts – Generate Online

    PHP MySQL Database Scripts

    History of PHP
    PHP (it originally was abbreviation of  for Personal Home Page) was first written by Rasmus Lerdorf . These were Perl scripts to track users of his Web pages. On communication and suggestions from other people he rewrote it as a scripting language and added support for forms. As its popularity grew, a core group of developers created an API for it and turned it into PHP3. Presently we have version 5. (PHP5) and its growth is likely to continue.

    Plus Points of PHP.
    PHP will run on all platform, including most UNIXs, Windows(95/98/NT/2000) and Macs. As this uses the same code base, all scripts will run identically on all the platforms.
    PHP is similar to C. So anyone who has experience with a C-style language will easily learnd PHP. In C-style languages we can also include Javascript and Java. In fact, much of PHP’s functionality is provided by wrappers around the underlying system calls (such as fread() and strlen()) so C programmers will immediately feel at home.
    PHP is extendible. This allows programmers two ways of extending PHP to do some special processing, either by writing an extension module and compiling it into the executable, or by creating an executable that can be loaded using PHP’s dynamic loading mechanism.

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