Five Tips For A Great Software Demo

Whether you need to close a sale, gather end-user feedback, show progress to your customer, or simply explain how your product works, sooner or later, you will need to demo your software product.

Over the years, I’ve had the opportunity to perform hundreds of demos to audiences of various sizes. I’ve also had the chance to attend demos hosted by others. The following represent the top 5 tips I’ve learned over the last decade regarding demos.

Manage Your Audience’s Expectations

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