Get Your Creative Juices Flowing

UX Design

Creative Juices

Those who don’t have creativity as an in-built talent, it takes some hard work to learn the art of advertising. There are some really basic tricks involved.

First, try to put things that you have, to use i.e. the five senses along with the brain. Eyes can capture the most beautiful scenes; try remembering those that are creative. Try to observe the Mother Nature like observing the sunset, the patterns of colors like yellow, orange, red and violet. Observe greenery around, the flora and fauna. Next put your ears and mouth to use and try increasing the observation power. This can be done by walking around the neighborhood or nearby park and trying to observer new things everyday at the same location. Just seeing a thing isn’t enough, analyze the expressions of the people around you and analyze the emotions they depict. The brain can be fed with many things at once, so carry a camera along and take a lot of pictures of objects from different angles and lighting. Try to understand and capture the mood and things, which will help in creating a perfect scene. Like vanilla ice-cream will becomes more attractive when cherry and mint leave are added as topping. Play around with the lightning effects.

Placing Banner Ads

Digital Marketing

Online Banners

Placing banner ads can be a highly effective way to market your business on the Internet. Banner ads are essentially advertisements which appear on a website, usually in the form of a combination of graphics and text, to encourage Internet users to click through these advertisements to your website. The most common form of banner ads is an advertisement which appears on the top of a website and spans the width of the webpage. These advertisements derived their name from the similarity to a banner but technically banner ads can come in a variety of shapes and sizes. This article will take a look at the effectiveness of banner as well as methods for placing these banner ads.

Banner ads can be highly effective if used properly. However, placing your banner ad all over the Internet with very little consideration to whether or not the location is likely to be beneficial to your business is not a good idea and can be a tremendous waste of money as well as other resources such as time and effort. Therefore business owners who are considering using banner ads to promote their business should spend some time to learn how to use banner ads effectively and to find ideal location for placing their banner ads.

Knowing Your Audience

Digital Marketing

Improve Usability

Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographic information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Impact of Colors in Advertisements

UX Design

Color in Ads

Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to concentrate on.

Typical example is color when accompanied with audio, and writing. According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer. A colorful article will make the reader read it till the end. Color makes things look more amiable.

Top 5 Favorite UI / UX Mockup Tools

UX Design

Mockup Tools

Lately there has been a lot of chatter among my colleagues and on the web about which tools are good for UI / UX mockup creation, and the truth is that there is no “one-size-fits-all” solution. Below is a list of my top 5 favorite user interface (UI) / user interaction (UX) tools (apps) for creating digital media mockups: websites, apps, video storyboards and more. I have simply chosen the list based on tools I have used in the past and how effective I have found them for past projects.

Simple Viral Marketing

Digital Marketing

Viral Marketing


This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.  It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.  While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing. While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Is It Best To Avoid Software Piracy?



It’s Best To Avoid It At All Costs!

Like electronic identity theft, computer viruses, and the spread of other computer crimes, software piracy is on the rise. The problem with software piracy is that software costs make this illegal activity appealing to the end user. After all, who is it going to hurt? Rich software companies?? This article investigates software piracy as a whole and the impact that it has on the computer using industry.

The most vulnerable victims of software piracy are software businesses or independent programmers who create and distribute commercial software or shareware. We described shareware in another article, but because both commercial software and shareware require payment, they’re the target of pirates who seek to make these kinds of programs free to use.

Open Source is Your Friend

Digital Marketing, Technology

Open Source

If you’ve spent any lengthy amount of time on the Internet, you’ve probably heard of open source software but might not have fully understood what it is and why it even exists.  This article will describe this recent phenomenon and describe some of its benefits for the software using community. In a nutshell, open source software is software made by everyone – for everyone. The hopes behind its development is that through its open access, it will evolve into something that represents the true desires of computer users. Through a wide network of user involvement, the software in question is enhanced and debugged without costs or administrative politics.

Traditionally, software is developed behind closed doors. A team of professional coders build it but the community at large isn’t part of its conception. It’s costly to produce and as you can probably guess, that cost is passed on to the end-user: the consumer. Open source software on the other hand is free. Free to download, free to install, free to use, free to modify, and free to share.

Education Opportunities in Video Games

Video Games

Education Opportunities in Video Games

There’s Lessons in Them Thar Games!

Who would have ever thought that video games  – a form of entertainment – could improve the minds of those that play them! The truth is that amid all the cool graphics, the fantastic music, and the intriguing plots, educational opportunities are abound – and to find them, one only needs to look at them a little closer.

The Web Community Scale

Digital Marketing

The Web Community Scale

Recently I was reading an article about how being on the web is about being in a community. Yes? A community… But it’s hard not to think  that there most be some sort of scale, to determine who the better players are. And who’s moving this community forward into innovation and keeping the community on cutting edge. So that’s when I had envisioned this scale. At the top of this web community you have innovators & inventors, in the middle you have your movers & shakers, and at the very bottom you have your copiers & pasters.