Once enterprises decide on a mobile strategy, it’s time to decide between native mobile application development and web application development. Native mobile applications have a lot to commend them. They are native and hence more in sync with specific features of iPhone/ iPad, Android, BlackBerry, Windows Phone, etcetera – resulting in a smooth user experience.
The downside of this approach is the high cost of development and the time and effort spent on recreating a native app for multiple platforms. Moreover, even if you have the required budget and time, it’s not possible to cover every mobile operating system in the market, what with emerging new platforms and the Bring Your Own Device (BYOD) trend inundating corporate spaces.