Here are some simple but good web design principles. Your website is where your business resides — it’s like the headquarter of an offline company. Hence, it is important to practice good web design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
1. Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
2. Reduce the number of images on your website. More images make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size. Typically Adobe Photoshop is great for this.
3. Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
4. Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Firefox and Chrome but breaks horribly in Internet Explorer (in which most cases it does) , you will lose out on a lot of prospective visitors.
5. Avoid using heavy scripting languages on your site unless it is absolutely necessary. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.
6. And last but not least, use CSS to style your page content because it cuts back on work by styling all elements on your website in one go.